宣推运营经理-抖音音乐
Core
Drive promotion for the 'Official Planning' songs on the Douyin Music platform, leveraging influencer marketing, traffic mechanisms, and brand resources to maximize play counts and market share for top-tier tracks.
Role type
Senior Music Promotion Operations Manager
Builds
Benchmark promotion cases for top songs and optimized marketing products for the Douyin Music platform
Domain
Music streaming / Social media marketing
Required skills
Music content promotion, Influencer marketing, Business negotiation, Project management, Data analysis, Product collaboration, Resource bundling, Industry trend analysis
Preferred skills
Experience with viral song marketing, Established relationships with music labels and rights agencies, Platform content operations experience
Responsibilities
Manage promotion campaigns for official planning songs, Expand and negotiate partnerships with music institutions (labels, agencies, rights holders), Collaborate with product teams to optimize matching and traffic strategies based on data insights