巨量千川智能营销策略产品经理-抖音电商
Core
Design and optimize intelligent coupon strategies for Douyin e-commerce to improve merchant marketing efficiency and ROI while reducing costs.
Role type
Product Manager, Intelligent Marketing Strategy
Builds
Platform-merchant co-funded intelligent coupon systems and differentiated coupon solutions for specific industry segments.
Domain
E-commerce, Digital Advertising, AI/Algorithm
Deliverable
production ML models
Required skills
Intelligent marketing strategy, Recommendation algorithms, E-commerce coupon strategy, Ad投放 strategy, Data analysis, Industry insight, Cross-functional collaboration, Project management, AI technology application.
Preferred skills
Deep understanding of Douyin e-commerce ecosystem, Experience with AI personal learning and practical application.
Responsibilities
Optimize merchant marketing efficiency and ad ROI; Build mixed funding coupon systems; Develop differentiated coupon solutions for specific industries; Research coupon product logic and issuance algorithms; Collaborate with algorithm and data teams to integrate AI technologies.
Seniority
Mid-level, hands-on IC
