国际线上营销内容策划-飞书 Product Marketing Content Strategist (Global)-Lark
Core
Planning and generating marketing content for Lark's overseas growth across official websites, social media, and online channels.
Role type
Product Marketing Content Strategist
Builds
Reusable content asset library and brand narratives for global audiences
Domain
B2B SaaS / Enterprise Services
Deliverable
product features
Required skills
B2B/SaaS content strategy, English publication-grade writing, cross-cultural communication, data-driven optimization, project management
Preferred skills
Experience with user journey mapping, multi-region campaign execution
Technologies
None stated
Responsibilities
Create marketing content for global channels; Build and maintain a product marketing content library; Develop content narrative strategies based on user journey; Collaborate with product and sales teams to create brand stories; Evaluate content performance using data metrics to optimize strategy.