商家营销增长运营-TikTok Shop
Core
Manage paid advertising campaigns across multiple channels in the European market to drive growth for TikTok Shop.
Role type
Senior paid media and growth marketing manager
Builds
Scalable paid media campaigns and audience expansion strategies for TikTok Shop
Domain
E-commerce / Digital Advertising
Required skills
Paid media strategy, ROI optimization, creative direction, A/B testing, data-driven decision making, European e-commerce market knowledge, cross-channel campaign management
Preferred skills
German/French/Italian/Spanish language proficiency, overseas travel readiness
Technologies
TikTok Shop ad tools, multi-channel ad platforms
Responsibilities
Develop and execute paid media strategies to identify high-value audiences, manage daily campaign execution and ROI with agency partners, guide creative optimization and iteration, explore new ad tools and growth opportunities
Seniority
Mid-Senior, hands-on IC