广告策略产品经理（直播方向）-抖音生活服务
Core
Optimize advertising strategies for Douyin's local life closed-loop ad business, focusing on live streaming ad delivery performance and product design to drive revenue growth.
Role type
Product Manager (Advertising Strategy)
Builds
Live streaming ad delivery products and optimization strategies
Domain
Live streaming e-commerce / Local life services
Deliverable
production ML models | product features
Required skills
Ad bidding mechanisms, data analysis, ROI optimization, cross-industry marketing solutions, live streaming commerce knowledge
Preferred skills
Local life industry experience (food & beverage, travel), new business model exploration
Technologies
Automated bidding, attribution systems, traffic coordination
Responsibilities
Optimize ad delivery effectiveness and product design for live streaming; Analyze data to identify strategy gaps and improve ROI; Design industry-specific marketing solutions for restaurants and travel; Collaborate with teams to test new ad formats and business models
