品牌营销-国际化内容社区
Core
Drive growth marketing for an international content community product, responsible for regional growth metrics including brand building, user experience, and marketing campaigns.
Role type
Senior Growth Marketing Manager (International Content Community)
Builds
Regional user acquisition and engagement for a global content community platform
Domain
Internet / Social Media / Content Community
Deliverable
product features
Required skills
Growth marketing strategy, User research and market insight, Localized content analysis, Cross-functional project management, Vendor management, Data-driven decision making
Preferred skills
Experience with influencer marketing, Viral growth tactics, Brand partnerships, Event marketing, Data analysis tools, Small language proficiency
Technologies
Data analysis tools
Responsibilities
Develop regional marketing strategies and execute campaigns (influencer, ads, events), Conduct user research to inform strategy, Collaborate with product and data teams on feature launches, Manage and select external vendors for growth initiatives
Seniority
Senior, hands-on IC