APP用户增长运营-抖音生活服务
Core
Drive user growth for a local life services app via cross-channel acquisition, traffic diversion, and viral裂变 strategies to hit new user, DAU, and ROI targets.
Role type
User Growth Operations Manager
Builds
User acquisition campaigns, traffic diversion programs, and viral growth loops for a local life services platform
Domain
Local life services / E-commerce
Required skills
User growth strategy, Paid media management, Data analysis (SQL/Excel), User persona construction, Cross-functional collaboration, ROI optimization
Preferred skills
Local life services industry experience, E-commerce experience, Systematic campaign planning, Data-driven decision making
Responsibilities
Design and execute multi-channel user acquisition strategies, Optimize ad spend efficiency and scale platform resources, Build user data systems and metrics frameworks, Collaborate with product and analytics teams to drive product growth