增长营销产品经理-TikTok Shop
Core
Design and implement product strategies for marketing growth tools to increase penetration and effectiveness for merchants on TikTok Shop.
Role type
Growth Marketing Product Manager
Builds
Marketing automation, intelligent configuration, and budget management capabilities within the marketing middle platform.
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
E-commerce product experience, knowledge of merchant marketing tools (BMSM, BXGY, coupons, flash sales), data analysis, growth mindset, product planning from 0 to 1, cross-functional project management.
Preferred skills
English proficiency, experience with cross-regional collaboration.
Technologies
BMSM, BXGY, Coupon, Flash Sale
Responsibilities
Plan and execute marketing growth product initiatives, build and optimize merchant marketing workflows in Seller Center/App, collaborate with data and algorithm teams to enable intelligent marketing features, analyze data to optimize tool efficiency, drive cross-team project delivery, and track competitor marketing capabilities.
Seniority
Mid-level, hands-on IC