Product Marketing Manager, Prime & Markets
Core
Own positioning, messaging, and GTM execution for Coinbase's complex institutional trading products (spot, derivatives, cross-margin, liquidity) serving hedge funds and asset managers globally.
Role type
Senior Product Marketing Manager (Institutional Markets)
Builds
Institutional-grade positioning, sales enablement materials, and go-to-market strategies for Prime and Markets products.
Domain
Financial Services / Institutional Trading / Derivatives
Deliverable
product features
Required skills
Institutional GTM strategy, complex product positioning, cross-functional partnership, market narrative simplification, regulatory clarity management
Preferred skills
Generative AI workflow integration
Technologies
Generative AI tools
Responsibilities
Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access; Lead GTM execution for major launches including product readiness and client communications; Build high-signal enablement materials like talk tracks, FAQs, and battlecards; Partner with Sales and Product to translate technical capabilities into institutional clarity; Drive regional clarity on live products and regulatory constraints