用户增长补贴策略产品-抖音生活服务
Core
Design coupon issuance and sales strategies to guide user purchasing habits, increase payment penetration, and frequency for local life services.
Role type
Growth strategy product manager (coupon/subsidy)
Builds
Coupon issuance mechanisms, coupon bundle sales policies, and user redemption strategies
Domain
Local life services / E-commerce / User growth
Deliverable
product features
Required skills
Subsidy strategy design, user segmentation, ROI optimization, data analysis, cross-functional collaboration
Preferred skills
Local life services experience, e-commerce experience, user growth experience
Technologies
Data analysis tools, algorithm collaboration frameworks
Responsibilities
Plan and iterate coupon issuance and sales products; Optimize core strategies including audience selection, subsidy amounts, and bundle discounts; Collaborate with algorithm teams to develop strategy solutions under budget constraints.