鲜食生活行业策略运营-抖音电商
Core
Drive growth for the 'next-day delivery' food and fresh produce category on Douyin E-commerce through category-specific merchant acquisition, growth strategies, and cross-functional collaboration.
Role type
Category Strategy Operations Manager
Builds
Next-day delivery business operations and category structures for food and fresh produce
Domain
E-commerce / Food & Beverage / Logistics
Deliverable
product features
Required skills
Category strategy design, Target management, Business analysis, Budget allocation, Merchant operations, Data analysis, Resource coordination
Preferred skills
Structured thinking, Commercial judgment, Frontline engagement, Self-driven execution
Technologies
Excel, SQL
Responsibilities
Design and execute merchant acquisition and growth strategies for the next-day delivery category; Set and track category-specific targets and optimization paths; Allocate budgets and optimize resource efficiency to maximize ROI; Analyze category structure and key drivers to improve conversion rates.