商城活动营销产品经理 - 抖音电商
Core
Design and iterate marketing activities for Douyin Mall's major promotions and daily campaigns, covering activity setup, game mechanics, venue reception, and conversion optimization.
Role type
Senior Product Manager (E-commerce Marketing & Growth)
Builds
E-commerce marketing campaigns, user growth features, and brand/merchant marketing tools
Domain
E-commerce, Content Commerce, User Growth
Deliverable
product features
Required skills
Product planning, Growth strategy, Data analysis, Cross-functional collaboration, Requirement prioritization
Preferred skills
Experience in e-commerce or user growth, C-end product experience, Understanding of traffic distribution and user segmentation
Responsibilities
Design activity mechanisms and conversion funnels, Optimize ROI through data-driven strategies, Balance user experience with commercial value, Collaborate with operations, R&D, and algorithm teams, Analyze campaign data and establish evaluation frameworks