Brand Marketing Program Manager
Core
Build the operational foundation for marketing to enable efficient scaling, sustainable growth, and alignment with strategic goals through people, technology, and process optimization.
Role type
Marketing Operations Program Manager
Builds
Marketing campaigns, pipelines, and operational workflows for Plaid's B2B and B2C financial technology products
Domain
Financial Technology (FinTech)
Deliverable
product features
Required skills
Campaign planning and execution, Cross-functional coordination, Risk management, Critical path management, Change management, Prioritization
Preferred skills
Marketing or design team experience, Multitasking, Stakeholder influence, Adaptability to ambiguity, Process improvement
Technologies
Marketing automation tools, Project management software, Data analytics platforms
Responsibilities
Manage end-to-end planning and execution of marketing campaigns within budget and timeline; Drive communication and coordination across teams for campaign lifecycles; Facilitate meetings to ensure alignment on deliverables; Identify and mitigate project risks; Prioritize tasks focusing on critical path activities; Develop contingency plans for change management
Seniority
Mid-level, hands-on IC
