抖音商城APP营销增长产品 - 抖音电商
Core
Design and optimize e-commerce activities and mechanics for the Douyin Mall App to drive user transaction scale.
Role type
Growth Product Manager (E-commerce)
Builds
C-end marketing tools and gameplay for the Douyin Mall App
Domain
E-commerce, Short video platform
Deliverable
product features
Required skills
Growth methodology, User shopping path analysis, Data insight and analysis, User segmentation, E-commerce business strategy
Preferred skills
Coupon/subsidy strategy, Algorithm collaboration, Industry trend analysis
Responsibilities
Design and optimize e-commerce activities and mechanics, Plan and implement C-end marketing tools, Collaborate on user segmentation and smart coupon strategies, Analyze industry trends and output growth plans
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