搜索广告AIGC创意产品经理-中国广告产品（北京/上海）
Core
Lead AIGC-based ad creative generation for Douyin search scenarios, producing high-relevance images and videos to optimize ad delivery rates and user engagement.
Role type
Product Manager (AIGC Creative)
Builds
AIGC-generated ad creatives (images, videos) for search advertising campaigns
Domain
Digital Advertising / AI-Generated Content
Deliverable
production ML models
Required skills
AIGC model optimization, search ad strategy, data analysis, cross-functional collaboration, creative direction
Preferred skills
Experience with GPT/Midjourney, understanding of search engine ad ranking mechanisms, proficiency in Excel
Technologies
GPT, Midjourney, A/B testing tools, Excel
Responsibilities
Generate ad creatives based on industry client needs and search scenarios, analyze user search behavior and conversion paths, establish creative effect tracking via A/B testing, collaborate with algorithm teams to optimize generation models
Seniority
Mid-level, hands-on IC
