TikTok Shop Strategy & Intelligence Specialist - Fashion
Core
Lead analytical, campaign, and creator-related projects to drive sustainable growth of the Fashion category in TikTok Shop.
Role type
Strategy & Intelligence Specialist (E-commerce)
Builds
TikTok Shop Fashion category growth, creator initiatives, and campaign execution
Domain
E-commerce / Fashion / Social Commerce
Deliverable
dashboards & analysis
Required skills
Business Intelligence, Strategy, Growth, E-commerce, Data Analysis, Campaign Management, Creator Relations, Ad Performance Optimization, Data Visualization (Excel, SQL, Tableau)
Preferred skills
TikTok Ads familiarity, Category Merchandising experience
Responsibilities
Act as strategic point of contact for internal teams on creator initiatives and hero product growth; Lead data analysis to support category development strategies; Coordinate monthly campaigns to increase GMV and content output; Monitor and optimize ad performance metrics (CTR, ROAS, GMV per dollar spent); Track hero product penetration and scalability by subcategory; Partner with Creator teams to develop an engaged Fashion creator community.