Campaign Marketing and Operations Manager - TikTok Local Services
Core
Plan and implement local service campaign and event strategies to drive engagement and revenue for merchants and service providers on the platform.
Role type
Campaign Marketing and Operations Manager
Builds
Local service campaigns and events leveraging product, creator, and KOL resources
Domain
Local services / E-commerce / Lifestyle
Required skills
End-to-end campaign management, budget planning, goal setting, resource allocation, post-campaign analysis, cross-functional collaboration, data-driven decision making, content distribution strategy
Preferred skills
Negotiation, cross-functional integration, clear logic, strong execution, creativity
Technologies
N/A
Responsibilities
Plan and implement local service campaign/event strategies based on business goals; Manage end-to-end marketing campaigns including budget planning, goal setting, resource allocation, and post-campaign analysis; Collaborate with creator operations, product, and merchant business development to leverage local service content distribution strategy
Seniority
Mid-Senior, hands-on IC