TikTok Shop - Commercial Strategist (Malaysia, E-Commerce)
Core
Lead commercial strategy initiatives for TikTok Shop in Malaysia to drive growth and improve business performance.
Role type
Senior commercial strategist (e-commerce)
Builds
Commercial strategies, cross-functional projects, and optimized reporting frameworks for TikTok Shop merchants and users.
Domain
E-commerce, digital commerce
Deliverable
product features
Required skills
strategic initiative design, structured analytical problem-solving, quantitative and qualitative analysis, cross-functional collaboration, commercial strategy development, project management
Preferred skills
e-commerce campaign management, cost optimization, user acquisition, product marketing, seller management, independent execution in fast-paced environments
Technologies
N/A
Responsibilities
Identify function or product gaps and initiate strategic initiatives; Design and execute initiatives using analytical frameworks; Manage end-to-end project delivery from concept to operational readiness; Conduct analyses to generate insights for decision-making; Collaborate with local and regional teams; Develop commercial strategies across marketing, business development, and seller/brand management; Optimize business strategies and planning processes.
Seniority
Senior, hands-on IC