广告策略产品经理(广告样式方向)-中国广告产品(北京/上海)
Core
Design innovative ad formats, product architecture, and strategies for China's bidding revenue business across short video, live streaming, and other content scenarios.
Role type
Product Manager (Ad Formats & Strategy)
Builds
Ad format products and features for the China marketing ecosystem
Domain
Digital Advertising / Monetization
Deliverable
product features
Required skills
Product strategy design, Bidding revenue business experience, Ad format design, Data analysis, User experience design, Cross-functional collaboration
Preferred skills
Experience with short video/live streaming ad formats, Sensitivity to creative content
Technologies
N/A
Responsibilities
Design ad format architecture and functionality, Analyze interaction data to refine user personas and design methodologies, Balance stakeholder interests to maximize long-term monetization
Seniority
Mid-Senior, hands-on IC
