商业化产品经理（Promote投放策略） - 国际化广告业务
Core
Design and optimize Promote ad campaign strategies for international short-video users, focusing on budget, bidding, audience targeting, and creative selection to drive creator growth and merchant sales.
Role type
Senior Product Manager (Ad Monetization & Promotion Strategy)
Builds
End-to-end advertising system features for global short-video platforms
Domain
International digital advertising and short-video monetization
Deliverable
product features
Required skills
Ad monetization strategy, budget and bidding optimization, audience targeting, data analysis, product lifecycle management, cross-functional collaboration
Preferred skills
Experience in growth or recommendation strategies, AI/ML application for ad optimization, international business context
Technologies
AI models for budget recommendation and creative optimization
Responsibilities
Define promotion goals and strategy modules for creators and merchants; Design and execute projects for content heating and fan growth; Integrate AI capabilities to lower ad entry barriers; Collaborate with engineering and data teams to build a full strategy lifecycle; Establish metrics to balance user value, revenue, and platform health.
