资源管理专家（市场营销方向）-抖音生活服务
Core
Build and iterate budget modeling frameworks to allocate resources across marketing channels, track ROI, and optimize resource distribution for Douyin's local life services.
Role type
Senior resource management and business analysis specialist (marketing)
Builds
Budget allocation strategies, resource efficiency dashboards, and project lifecycle performance reports for local life services
Domain
Local life services / Digital marketing
Deliverable
dashboards & analysis
Required skills
Budget modeling, ROI analysis, attribution modeling, funnel analysis, SQL, Excel, BI tools, cross-functional stakeholder management
Preferred skills
Experience in local life services industry, business strategy thinking
Responsibilities
Build and iterate budget calculation models; track budget consumption and monitor ROI; diagnose resource inefficiencies and propose optimization strategies; produce periodic business analysis reports for decision-making.
