Campaign Manager, Attendee
Core
Strategic role translating attendee marketing strategy into detailed campaign briefs and tactical plans to drive attendee acquisition, engagement, and retention across multiple channels.
Role type
Senior IC campaign manager (attendee marketing)
Builds
Integrated attendee marketing campaigns and strategic frameworks
Domain
Events industry + digital marketing
Deliverable
product features
Required skills
Campaign management, strategic planning, channel strategy, data-driven optimization, agile marketing, cross-functional collaboration, performance reporting, test-and-learn approach
Preferred skills
Experience with attendee personas, event goals alignment, industry trend awareness
Technologies
Marketing analytics tools, performance reporting platforms
Responsibilities
Translate strategy into campaign briefs and tactical plans, identify and recommend effective channels, embed analytics insights into planning, monitor KPIs and analyze performance data, collaborate with cross-functional teams, provide regular updates to stakeholders
Seniority
Senior, hands-on IC
