Internship - CONSUMER & MARKET INSIGHTS ACCOR PM&E (F/M/X)
Core
Conduct quantitative and qualitative market research studies to address business challenges such as new service/product development, business development, and innovation for Accor's hotel brands.
Role type
Intern, Consumer & Market Insights Analyst
Builds
Strategic planning, brand equity analysis, and customer experience improvement initiatives for Accor's hotel portfolio.
Domain
Hospitality industry, market research, consumer insights
Deliverable
dashboards & analysis
Required skills
Statistical analysis, project management, market sizing, benchmarking, data analysis (Excel), presentation creation (PowerPoint)
Preferred skills
Knowledge of the hospitality industry, experience with statistical software, project management experience
Technologies
Excel, PowerPoint, Statistical software
Responsibilities
Manage study projects from brief creation to result analysis and recommendations; Conduct market research on trends and competitors in areas like wellness and co-working; Collaborate with managers on brand strategy for Accor's hotel brands (ibis, Novotel, Mercure, Pullman); Lead customer community projects with external providers.
Seniority
Intern