Pflichtpraktikum Online Marketing – Content Creation & Performance
Core
Create content, analyze performance, and manage lead journeys for stationary hydrogen technologies.
Role type
intern online marketing specialist (content & performance)
Builds
website, social media, newsletters, and lead generation campaigns for Bosch Hydrogen Energy
Domain
renewable energy (hydrogen) + digital marketing
Deliverable
product features
Required skills
content creation, SEO/SEO, performance analysis, CRM management, target audience identification, trend analysis
Preferred skills
Canva, Adobe Creative Cloud, LinkedIn Sales Navigator, LinkedIn Campaign Manager, Salesforce, MS Office (Excel, PowerPoint)
Responsibilities
design texts, graphics, and communication materials; maintain and optimize website content; analyze channel performance and KPIs; manage lead journey from capture to sales handover; monitor digital marketing trends and competitor activities; prepare briefings for internal stakeholders and external agencies
Seniority
intern