Старший менеджер Департамента Маркетинга (Content Lead)
Core
Strategic management of content marketing to strengthen the University's brand positioning, awareness, and unified communication approach.
Role type
Senior Content Marketing Manager (Strategy & Operations)
Builds
Content strategies, annual/quarterly plans, social media strategies, and brand campaigns for a University
Domain
Education + Digital Marketing
Deliverable
product features
Required skills
Content marketing strategy, Social media strategy, Project management, Budgeting, Web analytics, Cross-functional coordination, Multi-language content adaptation
Preferred skills
Experience with external contractors, Team leadership
Technologies
Web analytics tools, Social media analytics tools
Responsibilities
Develop and implement content marketing strategy, Coordinate content production (text, photo, video, graphic), Manage social media accounts and digital campaigns, Analyze content performance and KPIs, Coordinate with schools and international partners
Seniority
Senior, hands-on IC with team coordination