Head of Creative Direction (m/w/d) // hybrid
Core
Define and develop the creative identity for a premium fashion and lifestyle retailer across all touchpoints, translating brand strategy into consistent visual and editorial standards.
Role type
Senior Creative Director (Head of Creative)
Builds
Integrated omnichannel brand communications (digital, print, in-store, video) for a luxury fashion retailer
Domain
Fashion & Lifestyle / Premium Retail
Required skills
Creative direction, Brand strategy, Visual storytelling, Team leadership, Digital transformation, AI content integration, Stakeholder management
Preferred skills
Experience in luxury/premium environments, Portfolio of recent high-quality work
Technologies
AI tools for content generation, Digital platforms, E-commerce systems
Responsibilities
Define visual language and editorial guidelines across all channels; Lead interdisciplinary creative teams (text, design, image); Ensure premium quality in image productions and scalable digital formats; Drive the integration of AI in brand communication; Translate business requirements into creative solutions with CBO and other departments.
Seniority
Senior, hands-on IC with leadership responsibilities