Branding, PR és Employer Branding Manager
Core
Develop and execute integrated marketing, PR, and employer branding strategies to position the METRO brand and manage internal communications for the HoReCa wholesale sector.
Role type
Senior Branding, PR, and Employer Branding Manager
Builds
Integrated marketing campaigns, employer branding initiatives, and internal communication programs for METRO Hungary.
Domain
Wholesale retail (HoReCa) / Branding & Communications
Required skills
Integrated marketing campaign planning, PR strategy, employer branding, team leadership, agency management, budget management, strategic planning, business acumen, creativity, result orientation
Preferred skills
Experience with advertising and media agencies, ability to balance strategic and practical perspectives, multilingual communication
Technologies
N/A
Responsibilities
Participate in marketing strategy and annual plan development; Coordinate media planning and appearances; Manage external agencies; Lead a 2-person professional team; Oversee employer branding and internal communication topics; Evaluate campaign effectiveness
Seniority
Senior, hands-on IC with team leadership