Analista de Digital Analytics III - Martech
Core
Operate the marketing technology ecosystem, focusing on the Adobe Experience Cloud stack to connect data, content, and personalization for relevant customer experiences.
Role type
Senior MarTech Analyst (Adobe Experience Cloud)
Builds
Digital content experiences, unified audience data, and personalized customer journeys
Domain
Marketing Technology / Data Analytics
Required skills
Adobe Experience Cloud (AEM, RT-CDP, Data Collection, Analytics, Target), Marketing Data Architecture, Event Tracking & Taxonomies, A/B Testing & Experimentation, Platform Integrations (CDP, CRM, DMP), Data Governance & Compliance (LGPD)
Preferred skills
Adobe Certifications (AEM, Analytics, Target, CDP)
Technologies
Adobe Experience Manager (AEM), Real-Time CDP, Adobe Data Collection, Adobe Analytics, Adobe Target
Responsibilities
Administer and evolve Adobe Experience Manager (AEM) for content and digital experiences; Configure and optimize Real-Time CDP for audience unification and activation; Manage tags, datastreams, and implementations via Adobe Data Collection; Analyze behavior and performance data in Adobe Analytics to generate business insights; Design and execute A/B tests, personalization, and experiments with Adobe Target; Ensure data integrity, governance, and compliance (LGPD/privacy); Act as a bridge between marketing, data, product, and engineering teams; Document data architectures and best practices; Identify automation and customer journey optimization opportunities
Seniority
Senior, hands-on IC
