Analista de Desenvolvimento de Software SR
Core
MarTech specialist responsible for operating the Adobe Experience Cloud stack to connect data, content, and personalization for relevant customer experiences.
Role type
Senior MarTech Specialist (Adobe Experience Cloud)
Builds
Digital content experiences, unified audience data, and personalized customer journeys
Domain
Marketing Technology / Data & Analytics
Required skills
Adobe Experience Cloud (AEM, RT-CDP, Data Collection, Analytics, Target), Marketing Data Architecture, Event Tracking & Taxonomies, Cross-platform Integrations, A/B Testing & Experimentation
Preferred skills
Adobe Certifications (AEM, Analytics, Target, CDP)
Technologies
Adobe Experience Manager (AEM), Real-Time CDP, Adobe Data Collection, Adobe Analytics, Adobe Target
Responsibilities
Administer and evolve AEM for content and digital experiences; Configure and optimize RT-CDP for audience unification and activation; Manage tags, datastreams, and implementations via Adobe Data Collection; Analyze behavior and performance data in Adobe Analytics to generate business insights; Design and execute A/B tests, personalization, and experiments with Adobe Target; Ensure data integrity, governance, and compliance (LGPD/privacy); Act as a bridge between marketing, data, product, and engineering teams; Document processes, data architectures, and best practices; Identify opportunities for automation and customer journey optimization
Seniority
Senior, hands-on IC
