Specialist, Field Marketing
Core
Manage field marketing programs to drive Red Bull trial and expand the consumer base among students and local communities on and off campus.
Role type
Senior Field Marketing Specialist (Team Lead)
Builds
Local marketing initiatives, sampling programs, and student engagement campaigns for Red Bull
Domain
Consumer Goods / Beverage Industry / Field Marketing
Deliverable
product features
Required skills
Team leadership, strategic planning, budget management, project management, creative idea generation, data analysis, stakeholder networking, sampling program management, logistics coordination
Preferred skills
Experience in sports/culture scenes, knowledge of university environments, fluency in additional languages
Technologies
Program tools, reporting features, digital/social platforms
Responsibilities
Set goals with the Consumer Collecting Manager to drive trial; source, hire, train, and lead Student Marketeers; create and execute local marketing events and initiatives; manage sampling requests and logistics; analyze program performance to identify new consumer opportunities; act as a role model for Red Bull values.
Seniority
Mid-Senior, hands-on IC with people management