Digital Optimization Lead
Core
Drive measurable commercial growth by evaluating and improving the end-to-end customer journey across H&M US digital channels.
Role type
Senior Digital Optimization Lead
Builds
Digital experiences and customer journey enhancements for H&M US
Domain
Retail / Ecommerce
Deliverable
product features
Required skills
Digital product management, customer journey optimization, business case development, stakeholder influence, competitive benchmarking, A/B testing, data analytics
Preferred skills
Experience leading digital product development initiatives from concept through launch
Technologies
Digital analytics tools, A/B testing frameworks
Responsibilities
Lead evaluation and optimization of the end-to-end customer journey; Develop business cases, success metrics, and ROI frameworks; Act as a key stakeholder for digital development representing US customer needs; Collaborate with cross-functional teams to define requirements and influence solution design; Create competitive benchmarks and monitor industry trends
Seniority
Senior, hands-on IC