Consumer Analytics Consultant
Core
Design consumer surveys and combine attitudinal insight with shopper behavior data to deliver strategic analytics for FMCG and retail clients.
Role type
Senior IC consumer analytics consultant
Builds
Strategic consumer insight reports and actionable recommendations for brand and shopper strategy
Domain
FMCG, retail, consumer data
Deliverable
client delivery
Required skills
consumer survey design, questionnaire writing, shopper research, analytical storytelling, project scoping, proposal development
Preferred skills
purchase panel data experience, FMCG/retail industry knowledge
Responsibilities
Lead end-to-end delivery of strategic analytics projects from scoping to client adoption; Design consumer survey studies and coordinate cross-functional teams; Analyze and interpret consumer/ shopper data to create actionable recommendations; Support client opportunities by contributing to proposals and defining project scope and costs
Seniority
Senior, hands-on IC
