Head of Partner Activations
Core
Lead sponsor, brand, and partner activation builds across Formula 1 hospitality portfolio, turning partner ambitions into unforgettable guest experiences.
Role type
Senior IC Head of Partner Activations (Experiential Strategy & Delivery)
Builds
World-class hospitality environments (Paddock Club spaces, team suites, partner lounges) for Formula 1 Global Partners and luxury brands
Domain
Formula 1, Luxury Hospitality, Experiential Marketing
Deliverable
physical/clinical work
Required skills
Strategic partnership management, Experiential marketing strategy, Creative development, Project leadership, Onsite event delivery, Budget management, Design literacy, Supplier coordination, International travel, Client leadership
Preferred skills
Experience with beauty, luxury, food & beverage brands, Design background
Technologies
None stated
Responsibilities
Serve as primary point of contact for Global activation partners; Develop annual and race-specific activation strategies; Translate partner briefs into creative concepts; Work with Design & Build team on concept development; Guide activation projects from concept to delivery; Manage activation logistics across Formula 1 calendar; Oversee activation installation and operation at events; Develop and manage activation budgets
Seniority
Senior, hands-on IC