Creative Lead, Digital Experience
Core
Shape the direction of the digital store experience by connecting strategy with creativity to drive brand impact and user engagement.
Role type
Senior Creative Lead, Digital Experience
Builds
Digital store experience and cohesive brand experience across channels
Domain
Fashion retail / Digital commerce
Deliverable
product features
Required skills
Creative direction, Design judgement (UI/UX), Strategic framing, Experience principles, Visual identity, Storytelling, Stakeholder influence
Preferred skills
Concept development, Cross-functional collaboration, Solution-focused mindset
Responsibilities
Frame ambition into clear creative direction, Develop creative briefs, Define experience principles and creative guardrails, Shape core creative concepts and narrative direction, Ensure quality and coherence in execution, Provide creative leadership to internal teams and external partners
Seniority
Senior, hands-on IC