Visual Design Lead
Core
Lead visual design execution for brand identities, websites, and digital marketing assets, translating strategy into cohesive visual systems.
Role type
Senior IC Visual Design Lead
Builds
Brand identities, websites, landing pages, and digital marketing assets
Domain
Digital marketing and brand strategy
Deliverable
product features
Required skills
Brand identity design, Figma, Generative AI, Typography, Layout, Responsive design, Visual storytelling, Design systems
Preferred skills
Mentoring, Design thinking, Emerging design tools
Responsibilities
Translate brand direction into visual identity systems, Lead visual design execution for key deliverables, Develop and maintain brand guidelines and design systems, Create high-fidelity visual layouts and templates, Guide design decisions across typography and composition, Collaborate with web developers to ensure design intent translates, Mentor junior and mid-level designers
Seniority
Senior, hands-on IC