Freelance Copywriter
Core
Develops copy, messaging, and content strategy connecting the H&M brand to U.S. consumers across all channels and touchpoints, adapting global brand voice for local relevance.
Role type
Senior Copywriter (Marketing)
Builds
U.S. retail in-store copy, digital marketing content, email/SMS campaigns, and messaging infrastructure.
Domain
Retail / Fashion
Deliverable
product features
Required skills
Copywriting, content strategy, U.S. cultural adaptation, style guide development, messaging library creation, cross-functional collaboration, creative software proficiency
Preferred skills
Fashion industry experience, multi-language capabilities
Technologies
Creative and office software tools
Responsibilities
Write in-store signage, wayfinding, and product education copy; produce digital and owned channel content; maintain U.S. copy style guide and messaging library; ensure copy alignment with U.S. consumer expectations and brand voice.
Seniority
Mid-Senior, hands-on IC