Range Identity Leader
Core
Lead creative range directions, concepts, and frameworks for IKEA's home furnishing product range and communication development.
Role type
Senior IC Range Identity Leader (Home Furnishing)
Builds
Complete, coordinated home furnishing product ranges and communication strategies
Domain
Home Furnishing / Retail Strategy
Deliverable
product features
Required skills
Strategic and creative leadership, Design and aesthetics expertise, Storytelling and influencing, Business understanding, Trend identification, Cross-functional collaboration
Preferred skills
Deep knowledge of IKEA vision and Democratic Design principles, Ability to balance long-term direction with tactical execution, Passion for life at home
Technologies
None stated
Responsibilities
Lead development of creative range directions and frameworks, Identify emerging trends in life at home, Lead Style Groups and CMF agendas, Facilitate the Better Homes agenda, Collaborate across the value chain, Translate strategic frameworks into actionable plans, Enable range deliverables into growth plans
Seniority
Senior, hands-on IC