Brand & PR Manager
Core
Launch The Hoxton hotel in Hamburg by driving PR, local partnerships, and community building to position the brand and drive commercial targets.
Role type
Brand & PR Manager
Builds
Local PR strategy, community of loyal guests/influencers, local partnerships and activations, content for editorial platform
Domain
Hospitality / Lifestyle Brand / German Market
Deliverable
product features
Required skills
PR strategy, local partnership development, social media management, copywriting, event planning, budget management, commercial target delivery, guest journey ownership
Preferred skills
Creative thinking, cultural connections in art/design/fashion/music/tech, experience in Hamburg foodie scene, strategic marketing ideas
Technologies
Social media channels, email databases, graphic design tools
Responsibilities
Manage local PR strategy and media relations, generate content and manage social media, build community of loyal guests and influencers, develop local partnerships and activations, deliver against commercial targets with F&B and sales teams, manage marketing and graphic design budgets
Seniority
Mid-Senior, hands-on IC