Social Media & Influence Expert (H/F)
Core
Define and deploy global Social Media & Influence strategy for Somfy Group's brands to enhance B2C and B2B brand awareness and engagement worldwide.
Role type
Senior Social Media & Influence Strategy Expert
Builds
Global social media strategy, international campaigns, creator activation frameworks, and performance dashboards for the Somfy Group.
Domain
Smart home automation / International Brand Marketing
Required skills
Global social media strategy, influencer marketing, campaign management, performance analytics, multi-account management, social listening, cross-cultural leadership, editorial strategy, platform expertise
Preferred skills
B2B experience, AI application in social media, sports partnership activation
Technologies
Social listening tools, multi-account management platforms, performance analytics tools
Responsibilities
Define global social media and influence strategy aligned with business objectives; Select platforms and define editorial pillars and creative principles; Manage international campaigns and creator partnerships; Audit and optimize social presence of subsidiaries; Lead a global community of social media references; Analyze performance metrics and recommend optimizations.
Seniority
Senior, hands-on IC