Senior Digital Analyst (Data Activation)
Core
Build and operate data activation capabilities enabling marketing teams to safely use first-party customer and event data across advertising platforms.
Role type
Senior IC data analyst (marketing data activation)
Builds
Reverse ETL pipelines, SQL/dbt models, and monitoring for marketing activation
Domain
Fintech / Marketing Technology / Data Engineering
Deliverable
production ML models
Required skills
SQL, dbt, data modeling, customer event data, marketing identifiers, advertising platform event managers, production system debugging, technical trade-offs
Preferred skills
Python, APIs, third-party integrations, Conversion APIs (CAPIs), identity resolution, Mobile Measurement Partners (MMP)
Responsibilities
Take technical ownership of Paid Media activation through data warehouse and Reverse ETL; build and maintain Marketing-specific datasets for audiences and conversion signals; improve monitoring and observability of activation pipelines; diagnose end-to-end data chain issues; evaluate technical solutions for data activation requirements
Seniority
Senior, hands-on IC
