Stage - Digital Analyst (H/F)
Core
Support the marketing direction in setting up digital performance measurement and producing usage analysis dashboards.
Role type
Digital Analyst (Intern)
Builds
Digital performance dashboards and usage analysis reports
Domain
Digital marketing and product analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics, Microsoft Clarity, Contentsquare, Excel, PowerPoint, PowerBI, data analysis, digital product management principles, user journey mapping
Preferred skills
Digital project management, digital transformation, consulting experience
Technologies
Google Analytics, Microsoft Clarity, Contentsquare, Excel, PowerPoint, PowerBI
Responsibilities
Produce detailed usage analysis of platforms to identify features, user paths, adoption rates, and pain points; Define and track KPIs for platform adoption, engagement, and service quality; Prepare communication supports, user guides, FAQs, and training kits to drive platform adoption; Qualify, analyze impact, and prioritize feature evolution requests with business and IT teams; Consolidate requirements to feed roadmaps; Track the portfolio of requests and ongoing developments.
Seniority
Intern