Social Media Manager
Core
Lead RW&CO's social media strategy, create short-form video content, and build a passionate community for a Canadian fashion retailer.
Role type
Social Media Manager
Builds
Social media strategy, short-form video content, and community engagement for RW&CO
Domain
Fashion retail
Deliverable
product features
Required skills
Social media strategy, short-form video creation, community management, trend analysis, data-driven optimization, cross-functional collaboration, bilingual communication (French/English)
Preferred skills
AI tool proficiency, emerging platform expertise
Technologies
Instagram, TikTok, AI creative tools
Responsibilities
Own and evolve social media strategy and brand voice; create culturally relevant storytelling and short-form video; engage audience to turn followers into brand advocates; track performance and optimize paid amplification; partner with Creative, Marketing, E-commerce, PR, and Media teams
Seniority
Mid-level, hands-on IC