Automotive System Power (ASP) Senior Product Marketing Engineer | China
Core
Drive product strategy, demand creation, and growth for the Automotive System Power portfolio in China, focusing on PMICs, intelligent power devices, and battery management solutions.
Role type
Senior Product Marketing Engineer (Automotive Semiconductors)
Builds
Portfolio roadmap, go-to-market strategies, and revenue growth for automotive power management products in China.
Domain
Automotive semiconductors (Power Management)
Deliverable
product features
Required skills
Semiconductor product marketing, Automotive OEM/Tier 1 development cycles, PMIC architecture, IPD/eFuse/High-side switch knowledge, Automotive BMS, Functional safety (ISO 26262, ASIL), China automotive ecosystem knowledge
Preferred skills
MSEE, Deep expertise in PMIC or BMS, Global distributed team experience
Technologies
PMIC, eFuse, High-side switches, Automotive BMS, SoCs, MCUs, MPUs
Responsibilities
Define and execute China product strategy, Lead engagement with OEMs and Tier 1s, Consolidate requirements for product definition and launch, Coordinate cross-functional teams for unified portfolio
Seniority
Senior, hands-on IC
