Marketing Manager
Core
Strategic marketing leader responsible for building and overseeing a comprehensive marketing ecosystem for a destination organization, connecting visitors to local experiences through data-driven strategies and creative execution.
Role type
Senior Marketing Manager (Destination Marketing)
Builds
Destination brand strategy, visitor engagement programs, and integrated marketing campaigns for a regional tourism organization.
Domain
Tourism / Destination Marketing
Required skills
Strategic marketing planning, paid media management, digital advertising, public relations, social media strategy, content development, data analysis, A/B testing, brand management, influencer marketing, SEO/SEM, email marketing, creative direction, stakeholder management
Preferred skills
Agency and client-side experience, hospitality or tourism background, consumer packaged goods (CPG) experience
Technologies
Google Analytics, SEO/SEM tools, social media platforms, email marketing platforms, media buying platforms
Responsibilities
Develop annual marketing plans and content calendars, manage external agencies and vendors, oversee paid and organic social media strategies, coordinate public relations and media visits, analyze campaign performance and KPIs, create visitor-facing content and guides, lead brand strategy and creative development.
Seniority
Senior, hands-on IC with strategic leadership responsibilities