Stylist Lead, Editorial
Core
Define and elevate the styling vision for H&M's editorial content, creating inspiring fashion stories that connect with customers while strengthening the brand's visual identity.
Role type
Senior Stylist Lead (Editorial)
Builds
Editorial content for own channels and paid social
Domain
Fashion retail + digital content
Required skills
Styling direction, visual storytelling, concept development, product selection, trend forecasting, team leadership, commercial strategy, performance data analysis
Preferred skills
Paid social expertise, cultural insight, creative talent development
Technologies
Meta, TikTok, YouTube
Responsibilities
Lead overall styling direction and visual expression for editorial content; Partner with Art Directors and Creative Strategists to co-create concepts; Lead styling execution on complex productions; Play a strategic role in product selection and trend direction; Proactively identify emerging trends and cultural movements; Balance fashion credibility with commercial effectiveness; Identify and develop emerging creative talent.
Seniority
Senior, hands-on IC with leadership responsibilities