Editorial Lead (Fractional)
Core
Senior editorial leader providing fractional, advisory support to shape brand voice, story arcs, and messaging for a fine jewelry brand.
Role type
Senior IC editorial lead (fractional/advisory)
Builds
Brand voice guidelines, campaign narratives, and product storytelling for a global jewelry retailer
Domain
Fashion, jewelry, and lifestyle retail
Deliverable
product features
Required skills
Senior leadership of brand voice, mentoring writers, narrative arc building, editorial review, product storytelling, messaging hierarchy, fractional consulting experience
Preferred skills
Fashion/jewelry/beauty/lifestyle industry experience, AI fluency
Technologies
AI tools
Responsibilities
Mentor writers on concepting and storytelling, shape story arcs for campaigns and launches, review high-visibility content across channels, advise on product naming and narratives, strengthen voice guidelines and messaging frameworks, balance brand voice with performance insights
Seniority
Senior, hands-on IC
