デジタルマーケティング職（Digital Marketing Manager）
Core
Digital marketing manager responsible for planning and executing digital campaigns to generate leads for exhibitors and drive attendance for B2B exhibitions organized by Informa Markets Japan.
Role type
Senior individual contributor digital marketing manager
Builds
Digital marketing campaigns, website content, and promotional materials for global exhibitions
Domain
B2B Events and Exhibition Marketing
Required skills
Digital marketing strategy, SEO/SEM, Social media advertising, Marketing automation, Agency management, Content creation, Email marketing, Data analysis
Preferred skills
Exhibition or event management experience
Technologies
Sitecore, WordPress, Google Analytics, Tableau, Power BI, Salesforce, HubSpot, Google Ads, Facebook Ads, LinkedIn Ads
Responsibilities
Design target segments for the Japanese market, manage website updates and SEO, execute search and social media advertising campaigns, plan and distribute email newsletters, direct external agencies, and collaborate with sales teams to generate exhibitor leads.
Seniority
Senior, hands-on IC