Social Media Manager
Core
Lead RW&CO.'s social media strategy, create short-form video content, and build a community of brand advocates.
Role type
Social Media Manager
Builds
Social media strategy, short-form video content, and community engagement for RW&CO.
Domain
Fashion retail
Deliverable
product features
Required skills
Social media strategy, short-form video creation, storytelling, community management, trend analysis, data analytics, AI tool usage, bilingual communication (French/English)
Preferred skills
Experience in fashion/lifestyle brands, knowledge of emerging platforms
Technologies
Instagram, TikTok, AI creative tools
Responsibilities
Own and evolve social media strategy and brand voice; create culturally relevant content and short-form video; engage audience to turn followers into advocates; track performance and optimize paid amplification; collaborate with Creative, Marketing, and E-commerce teams.
Seniority
Mid-level, hands-on IC