Automotive System Power Principal Engineer
Core
Drive product strategy, demand creation, customer engagement, and growth for the Automotive System Power portfolio in China.
Role type
Senior Product Marketing Engineer (Automotive Semiconductor)
Builds
Processor-attached PMICs, intelligent power devices (eFuses, high-side switches), and automotive battery-management solutions
Domain
Automotive semiconductor industry
Deliverable
product features
Required skills
Product strategy definition, market and competitive analysis, account management for OEMs/Tier 1s, product launch execution, cross-functional leadership, technical value proposition creation, revenue generation, functional safety knowledge (ISO 26262, ASIL, AEC-Q100)
Preferred skills
MSEE degree, deep expertise in PMIC or IPD/eFuse or automotive BMS, experience with globally distributed teams
Technologies
PMIC, eFuse, High Side Switch, Automotive BMS, SoCs, MCUs, MPUs
Responsibilities
Define and execute China product and market strategy across PMIC, eFuse, High Side Switch, and Automotive BMS portfolios; Lead product-marketing engagement with automotive OEMs, Tier 1s, and ecosystem partners; Consolidate application requirements to support product definition, validation, and launch execution; Coordinate cross-functional teams to present a unified automotive portfolio and expand cross-selling
Seniority
Senior, hands-on IC
