Data and Insights Manager
Core
Lead the development of a connected data and insight approach for Corporate Affairs to shape corporate reputation and business impact.
Role type
Senior IC data and insights manager (corporate affairs)
Builds
Dashboards, reports, insight narratives, data structures, databases, and AI-enabled tools for senior leaders.
Domain
Corporate Affairs / Communications Measurement / Reputation Management
Deliverable
dashboards & analysis
Required skills
Data analytics, market research, communications measurement, reputation management, dashboard development, data visualization, stakeholder management, strategic planning, crisis communication analysis, audience segmentation
Preferred skills
Experience with AI and large language models in content measurement, weighted scoring systems, internal communications data analysis
Technologies
GA4, SEMrush, Emplifi, LinkedIn Campaign Manager, Power BI
Responsibilities
Integrate qualitative and quantitative data from multiple channels into a coherent performance view; Develop dashboards and insight narratives to guide senior leadership decisions; Partner with IT to build data structures and AI tools; Lead reputation measurement and sentiment analysis; Assess campaign performance to optimize investment; Provide timely insight during crisis situations; Establish tagging and metadata standards for benchmarking.
Seniority
Senior, hands-on IC
